New Wave Indie Soul
People’s Champs combines the hottest dance rhythms from West Africa and South America with New Wave synth tones, crafting them into indie songs with Stevie Wonder-esque lyrics. With their “crazy ass genre mash ups” (Blakbook), People’s Champs’ truly original sound is equal parts Sharon Jones, tUnE-yArDs, Os Mutantes, William Onyeabor and Prince. Critics are calling People’s Champs a “A dance party waiting to happen” (Consequence of Sound) and “…somewhere between Budos Band & the Flaming Lips” (Deli Magazine). The band is comprised of members of The Superpower Horns, studio horn section for Beyoncé Knowles. They arranged the horn lines on two of Beyoncé’s top albums, including the Grammy-winning song “Love on Top.” More recently, The Superpower Horns toured internationally with Boy George & Culture Club in 2016. With feet placed equally in Brooklyn’s thriving indie rock community and it’s renowned retro funk & soul scene, bandleader Alex Asher founded People’s Champs inspired by the idea that music is for everyone: They creatively deliver a unique blend of powerful lyrics and danceable rhythms that relate to people from all walks of life. After rocking big events at Lincoln Center, The Guggenheim Museum and The MoMA, countless NYC underground parties, and a multiple-year monthly residency at Brooklyn creative music hotspot Barbès, People’s Champs released their first full-length album — “American Dreamers” — on boutique Brooklyn label 3rd Generation Recordings in 2015.